Co-owner Lauren Roberts is Industry’s Director of Business Development. Since becoming a physiotherapist in 2011 and Run Coach in 2017, Lauren has dedicated her career to helping runners move better, train smarter, and stay injury-free. She founded The Running Physio in 2016, a clinic focused on run-specific care, which partnered with Athlete's Care Sports Medicine in 2024. Now serving as Run Program Director, she continues to lead innovation in running education and rehabilitation. Also a passionate athlete, she has competed in the Ironman 70.3 World Championships (Austria, 2016) and the Boston Marathon (2018) among countless other events. She developed the Real Running course in 2020 and co-created the Kids Running Course in partnership with Kids Physio Group in 2022. As a brand partner with Canada Running Series and a contributor to Canadian Running Magazine, iRun, Impact, several podcasts and recently The New York Times, she is a trusted voice in the running and sports medicine communities. Her role in the team is in programming classes for runners as well as keeping business “running” smoothly.